Harvey Building Products
American-made windows and doors.
Harvey Window Geeks Campaign
Introducing the Harvey Window Geeks. Two very different guys. One Incredible Window.
For brand awareness, this fun campaign showcases that two very different personalities can agree on great windows. Each persona talks to the quality of the windows in their own way.
Window Geeks Web Videos
These videos were created to increase brand awareness for Harvey’s windows amongst homeowners by promoting a contest for $10,000 in free Harvey windows, which can be entered for on the Window Geek landing page (pictured below).
Window Geek Social Videos
“The Harvey Geeks love fooling around, but they’re serious about showing you how to win $10,000 in FREE windows.”
“Win free windows! Make sure your home is less susceptible to unexpected showers than our Harvey Geeks by entering to win $10k in new Harvey windows.”
Window Geek Landing Page
This page can be viewed live here.
Harvey Building Products Broadcast TV
For Contractors: “Hands”
Broadcast TV spot to encourage contractors to continue to work with Harvey products by showing that Harvey works hard, and works harder for their contractors.
Harvey Marketing Collateral
For Homeowners: Window Buyer’s Guide
A PDF for homeowners to better understand Harvey’s window offerings.
Harvey Social Content
Harvey Social for Homeowners and Contractors
These social posts ran at the same time, however, for homeowners it was brand-based content for the above window guide download. And, for contractors, the content focused around their sweepstakes to win a new truck.
Agency: Forge Worldwide
CW: Dylan Crawford
CW/CD: Jim Bell